On Fashion,Clothes and Style

Mamzelle Popeling Vintage Shop in Carouge, Switzerland

I love clothes. No, really, I do, as a matter of fact, I’m this close to organising guided tours through my cupboards. I’d love to have a walk incloset where I can just lie and look at the acres of fabric spread before me.

This doesn’t make me a superficial person. This makes me a person who likes clothes. And bags. And shoes. Although I love shoes so much they’d probably deserve a post on their own.

Thing is, I don’t know if it has anything to do with getting older (30 has never looked so close), but I’ve been wondering lately if fashion hasn’t gone all cuckoo on us (this, from the woman who used to wear skirts with FEATHERS and Mao Tse Tung appliques, skirts and dresses above trousers, and every type of colours known to manking together, Jesus, I really am getting old). Anyway, browsing through different shops, some thoughts jumped at me (as you do, you know, as shopping can make one quite philosophical).

First of all, I’d like to know where most designers live, and more importantly, I’d like to know If they live in a country of perpetual sunshine and warmth, where tropical birds frolic in the trees. No, really. You see, I live in Switzerland, land of the cold, cold winters and dreary autumns. I go out and I work. I need my body temperature to avoid dropping to 34 degrees, because otherwise I’d die. Therefore, I would really like to know where all the long sleeves have gone? Why is the vast majority of clothes I find flimsy dresses and skirts, lightweight trousers and open-toed shoes? People, I am nor Kate Moss posing for Glamour, neither an It-Girl fuelled by alcohol. I need clothes I can live in.

Secondly, I also would like, no, I demand, to know why has everything in affordable places turned to polyester?

I work for an NGO. Me have no means to spend and absolute fortune on a black top. By the way, don’t you hate that? You’d enter a smart shop, thinking ok, I’m gonna invest in a item of clothing, sorry, a piece, and there you’d find yourself staring at a black cotton t-shirt on a hanger, the snooty salesperson holding it as if it were a Phoenician vase, the price tag discreetly indicating 600 Chf. Er, no. Not gonna happen. Nevertheless, I’d also like not to catch fire if there is a storm or if I sit too close to the radiator. This is getting quite unnerving.

Mamzelle Popeline Vintage Shop in Carouge Switzerland

Thirdly, why have people forgotten the words of that beloved man, Yves Saint Laurent? I mean, the man said ‘We must never confuse elegance with snobbery’. He also said ‘Fashion fades: style is forever’, which is something that should be at the entrance of every shop in the world. That would prevent me from seeing women in 12 cm stilettos, pleather leggings, fake eyelashes and a cleavage up to their bellybutton every morning before coffee. Girlfriend, you look in pain. That can’t be good. You’re sweating like a pig under that pleather legging. Most importantly, you’re not a Pussycat Doll going to a concert. You’re going to work. You need to be able to focus and not keep thinking of the hour of freedom where you’ll be able to wear something that allows you to breathe. Stop following trends, find your style, liberate yourself from the clothes and live happily ever after.

Finally, shopping has started to make me uneasy: between the non-ethical ways of producing (child labor anyone? Violations of workers rights? Really, someone, anyone?) and the current society of over consuming, I’m finding myself checking the corporate policies of my favourite shops and just buying vintage. At least, when I go and visit my friend Emmanuelle at her shop Mamzelle Popeline in Carouge, I get chocolate, she pours me tea, and between and a vintage suitcase and her creations, we take our time, and talk. Could it ever get better than that?

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